Tahoe Rooted Soft Light Tee

Look, not everybody gets to call themselves Tahoe Rooted. You've gotta earn it: a lifetime of icy plunges, chain control, and soaking in the views while pretending you're not cold in October. This shirt says you've done the work. The flagship This Yeti B — Tahoe Rooted features the adventurin' yeti on the front and a beautifully unique design on the back that makes strangers in line at the coffee shop go "whoa, what's that?" (You're welcome for the new friends.) The shirt itself is a Bella+Canvas 3001, a breezy 4.2 oz Airlume cotton tee with a crew neckline that's casual enough for the lake and just neat enough for the post-lake brewery. The tear-away tag won't scratch, the tapered shoulders age gracefully, and the whole thing is ethically grown, like the yeti himself. Five colorways, six sizes (XS through 2XL). Side effects of wearing may include the sudden urge to hug a Jeffrey pine. Totally normal. They smell like butterscotch.

EU representative: HONSON VENTURES LIMITED, gpsr@honsonventures.com, 3, Gnaftis House flat 102, Limassol, Mesa Geitonia, 4003, CY

Product information: Bella+Canvas 3001, 2 year warranty in EU and Northern Ireland as per Directive 1999/44/EC

Warnings, Hazard: For adults, Blank product sourced from Honduras

Care instructions: Machine wash: cold (max 30C or 90F), Non-chlorine: bleach as needed, Tumble dry: low heat, Iron, steam or dry: medium heat, Do not dryclean