Tahoe Rooted Soft Dark Tee

Calling yourself Tahoe Rooted isn't something you just decide one day — you earn it. Icy plunges, chain control, and a straight face in October when everyone knows you're freezing. This shirt's for the ones who've done the time. The flagship This Yeti B — Tahoe Rooted puts the adventurin' yeti up front and that beautifully unique design across the back — the kind that gets strangers in line at the coffee shop asking "whoa, what's that?" (You're welcome for the new friends.) It's built on the Bella+Canvas 3001, a breezy 4.2 oz Airlume cotton tee with a crew neckline that's casual enough for the lake and just neat enough for the post-lake brewery. The tear-away tag won't scratch, the tapered shoulders age gracefully, and the whole thing is ethically grown, like the yeti himself. Five colorways, six sizes (XS through 2XL). Side effects may include the sudden urge to sniff an incense cedar. Totally normal. They smell like pencils.

EU representative: HONSON VENTURES LIMITED, gpsr@honsonventures.com, 3, Gnaftis House flat 102, Limassol, Mesa Geitonia, 4003, CY

Product information: Bella+Canvas 3001, 2 year warranty in EU and Northern Ireland as per Directive 1999/44/EC

Warnings, Hazard: For adults, Blank product sourced from Honduras

Care instructions: Machine wash: cold (max 30C or 90F), Non-chlorine: bleach as needed, Tumble dry: low heat, Iron, steam or dry: medium heat, Do not dryclean